Olympics and Sponsorships
Click on Olympic Rings for IOC Marketing Media Guide
PPT provided by David Vandenberg
Olympics, Country and Sponsorship Assignment
You are to read the IOC Marketing Media Guide (click on olympic rings above), and identify:
- all the olympic sponsors/partnerships.
- Why is it important to have sponsorships.
- How much revenue they receive from sponsorships and partnerships.
In groups of 2 or 3, pick three IOC sponsors for 2014 winter olympics and discuss their marketing plans and association to the winter games.
- Provide a detailed description and illustrations of their marketing campaign for the games.
- Pick a country that is participating in the games and identify all their sponsors. Are they the same as IOC sponsors? explain you answers. (country selection is first come first serve, and no two the same)
- Pick three sponsors of the your country and provide evidence of their campaigns and their messages.
- Have they always been a sponsor to the country's olympic program? Provide a rationale and previous campaigns.
Good luck and go for GOLD
