Sports Marketing: October 2013

Monday, October 28, 2013

Unit 1 Review

Bring in five cans to support food drive and get a 1/2 page study sheet (to use for the test of course)

IDC Sports Marketing <--- link to Unit 1 Prezi

Unit 1 Test Review

Terms

Sports marketing

Mission statement

Marketing Plans

Marketing Mix

SWOT Analysis

Internal Factors

External Factors

Branding

Advertising

Publicity

Public Relations

Media Relations

Return on Investments

Sponsorships

Concepts you should be able to expand your learning:

1. Recognize how a marketing plan is linked to an organization’s mission statement and core values.

2. Assess the present and future market climate for a sport or event by conducting a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

3. Analyze the dimensions of a sport product, such as the game itself or an event.

4. Define product positioning and market niche.

5. Communicate images and messages of a sport product in ethical and socially responsible ways.

6. Define market segmentation and identify viable target audiences.

7. Discuss how sports are distributed to consumers.

8. Define packaging and selling a sport product.

9. Explain what is meant by the “promise” of a marketing plan.

10. Identify two sports marketing needs in the 21st century.

STUDENTS ARE TO CREATE A HALF PAGE STUDY REVIEW FOR THE TEST.

Wednesday, October 16, 2013

PR in Sports & Entertainment: Saving Players or Organizations?

Public relations is a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and co-operation between an organization and its publics; involves the management of problems or issues; helps management to keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilizes change, serving as an early warning system to help anticipate trends; and uses research and ethical communication techniques as its principal tools.

Public Relations Theory - Grunig and White (1992)
Suggests that effective communication consists of following elements:
1 - Open and honest communication with the public
2 - Images and messages that are socially responsible
3 - Cooperation with the public and response to their interests
4 - Good faith relationship with the public

Remember - Case Study: Renaming the Washington Bullets

Complete the following for each article

Identify the issue/problem - be detailed
Does this affect positively or negatively for the individual and/or organization
Determine the plan of action in creating a press release for the case
If negative how does this impact endorsements or possible endorsements?
If positive how does this impact endorsements or possible endorsements?

http://www.thestar.com/sports/baseball/2012/09/18/blue_jays_yunel_escobar_suspended_three_games_for_homophobic_slur.html

Miley: Art or attention?

http://www.news.com.au/entertainment/music/oh-miley-god-viewers-left-feeling-8216violated8217-after-cyrus8217-xrated-mtv-vma-performance/story-e6frfn09-1226704142661

Assignment:
Find two cases of PR in Sports and Entertainment (one positive and one negative)

Summarize each case, include all important information (ie 5 W's, impact ect.)
Create a 250-500 word press release that is reflective of the individual and one for the organization they represent or work for. (see Link below for 8 tips for writing a great press release)

http://www.huffingtonpost.com/zach-cutler/press-release-tips_b_2120630.html

Include strategies that you would suggest to repair the negative image or increase the positive image that is being established.

Wednesday, October 9, 2013

Branding and Social Awareness in the NFL

Will The Redskins see a change?

http://sports.yahoo.com/blogs/nfl-shutdown-corner/check-possible-designs-possibly-renamed-washington-redskins-154242468--nfl.html

Redskins Name Contraversy

http://search.yahoo.com/r/_ylt=A0oG7ldVg1VSknQAcvtXNyoA;_ylu=X3oDMTEzMnVybnN1BHNlYwNzcgRwb3MDMQRjb2xvA2FjMgR2dGlkA1ZJUDMwNF8x/SIG=12oc58j1p/EXP=1381364693/**http%3a//www.cnn.com/2013/10/07/us/washington-redskins-name/index.html

President Open to Name Change, Are You?

http://www.foxnews.com/politics/2013/10/05/obama-open-to-name-change-for-washington-redskins/

Redskins Owner Addresses Name

http://finance.yahoo.com/news/owner-snyder-addresses-redskins-name-105534982.html

Anyone Defend The Redskins Name?
http://news.yahoo.com/anyone-defend-washington-redskins-name-214620198.html

Beauty Goal - Teenage Mutant Ninja Hertl

Here is beauty that topped his fourth goal of the night

Friday, October 4, 2013

The one and only # 23 Jordan

http://www.businessinsider.com/michael-jordan-beats-oj-mayo-pick-up-game-2013-10

SWOT Analysis Assignment -

OK so any organization can use SWOT analysis and most do. So what is a SWOT analysis? View and make notes on what is a SWOT analysis.
Use the following link to help with your notes - http://www.marketingteacher.com/swot/swot-analysis.html

Here is and example of a SWOT Analysis for Fox Entertainment.
http://www.marketingteacher.com/swot/fox-swot.html

NOW YOUR TURN..........
Your are to conduct a SWOT analysis on any organization in the Sports & Entertainment Industry (Sports Teams, Bell Media, ect)
Review the following link to make sure you use the steps for conducting your SWOT.
http://www.business.qld.gov.au/business/starting/market-customer-research/swot-analysis/conducting-swot-analysis