Unit 1 Review

Bring in five cans to support food drive and get a 1/2 page study sheet (to use for the test of course)

IDC Sports Marketing <--- link to Unit 1 Prezi

Unit 1 Test Review

Terms

Sports marketing

Mission statement

Marketing Plans

Marketing Mix

SWOT Analysis

Internal Factors

External Factors

Branding

Advertising

Publicity

Public Relations

Media Relations

Return on Investments

Sponsorships

Concepts you should be able to expand your learning:

1. Recognize how a marketing plan is linked to an organization’s mission statement and core values.

2. Assess the present and future market climate for a sport or event by conducting a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

3. Analyze the dimensions of a sport product, such as the game itself or an event.

4. Define product positioning and market niche.

5. Communicate images and messages of a sport product in ethical and socially responsible ways.

6. Define market segmentation and identify viable target audiences.

7. Discuss how sports are distributed to consumers.

8. Define packaging and selling a sport product.

9. Explain what is meant by the “promise” of a marketing plan.

10. Identify two sports marketing needs in the 21st century.

STUDENTS ARE TO CREATE A HALF PAGE STUDY REVIEW FOR THE TEST.