Branding: the most important element of image.

Branding: An Extension of Your Company and You

Answer the following questions:

1. What is a brand?
2. What makes up a Brand?
3. How do you know if your message reflects your brand?

Review the following Prezi - 

http://prezi.com/rvtu8sd0d-cy/?utm_campaign=share&utm_medium=copy&rc=ex0share

(update your notes from the previous lesson during class)

Mini Assignment
Read and make notes on the follow article about creating a luxury brand. After making your notes you need to identify brands that you associate with and place the brands into the correct corresponding 8 pillars of luxury brands. 
http://www.brandchannel.com/images/papers/533_8Ps_OF_LUXURY_BRANDING.pdf