Wanna be like Mike? Is it in the shoes? What do you think Mailman....Really

So as I read this article, I thought to myself this is crazy...... Air Jordan, #23 off this list. I am not to sure if the Mailman delivered on the following article.

http://sports.yahoo.com/blogs/nba-ball-dont-lie/karl-malone-leaves-michael-jordan-off-time-starting-002126880.html

Who is your all time line-up? 

So your assignment is the following:

• Read the following article (Click Here)
• You are to create your own Best of Best starting roster for any of your favourite teams.
• You will need to pick two different professional leagues,
• If they would rather choose a entertainment side they make choose a top concerts line-ups. 
• They are to be at least three headliners and four complementarily bands.
• with two different genres.
• In your selection you will need to create a rationale for each individual/band. 

Enjoy this assignment and have fun : )

Target Market & Music

Olympics and Sponsorships

Olympics and Sponsorships

Click on Olympic Rings for IOC Marketing Media Guide

PPT provided by David Vandenberg

Olympics, Country and Sponsorship Assignment

You are to read the IOC Marketing Media Guide (click on olympic rings above), and identify: 

• all the olympic sponsors/partnerships. 
• Why is it important to have sponsorships.
• How much revenue they receive from sponsorships and partnerships.

In groups of 2 or 3, pick three IOC sponsors for 2014 winter olympics and discuss their marketing plans and association to the winter games.

1.  Provide a detailed description and illustrations of their marketing campaign for the games. 
2. Pick a country that is participating in the games and identify all their sponsors. Are they the same as IOC sponsors? explain you answers. (country selection is first come first serve, and no two the same)
3. Pick three sponsors of the your country and provide evidence of their campaigns and their messages. 
4. Have they always been a sponsor to the country's olympic program? Provide a rationale and previous campaigns.

Good luck and go for GOLD

Branding an Entertainer & Yourself

Branding an Entertainer and Yourself Assignment

Branding: the most important element of image.

Branding: An Extension of Your Company and You

Answer the following questions:

1. What is a brand?
2. What makes up a Brand?
3. How do you know if your message reflects your brand?

Review the following Prezi - 

http://prezi.com/rvtu8sd0d-cy/?utm_campaign=share&utm_medium=copy&rc=ex0share

(update your notes from the previous lesson during class)

Mini Assignment
Read and make notes on the follow article about creating a luxury brand. After making your notes you need to identify brands that you associate with and place the brands into the correct corresponding 8 pillars of luxury brands. 
http://www.brandchannel.com/images/papers/533_8Ps_OF_LUXURY_BRANDING.pdf 

Celebrities who were in the military

http://www.businessinsider.com/celebrities-who-were-in-the-military-2013-11#

Unit 1 Review

Bring in five cans to support food drive and get a 1/2 page study sheet (to use for the test of course)

IDC Sports Marketing <--- link to Unit 1 Prezi

Unit 1 Test Review

Terms

Sports marketing

Mission statement

Marketing Plans

Marketing Mix

SWOT Analysis

Internal Factors

External Factors

Branding

Advertising

Publicity

Public Relations

Media Relations

Return on Investments

Sponsorships

Concepts you should be able to expand your learning:

1. Recognize how a marketing plan is linked to an organization’s mission statement and core values.

2. Assess the present and future market climate for a sport or event by conducting a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

3. Analyze the dimensions of a sport product, such as the game itself or an event.

4. Define product positioning and market niche.

5. Communicate images and messages of a sport product in ethical and socially responsible ways.

6. Define market segmentation and identify viable target audiences.

7. Discuss how sports are distributed to consumers.

8. Define packaging and selling a sport product.

9. Explain what is meant by the “promise” of a marketing plan.

10. Identify two sports marketing needs in the 21st century.

STUDENTS ARE TO CREATE A HALF PAGE STUDY REVIEW FOR THE TEST.