Branding an Entertainer & Yourself

Branding an Entertainer and Yourself Assignment

Branding: the most important element of image.

Branding: An Extension of Your Company and You

Answer the following questions:

1. What is a brand?
2. What makes up a Brand?
3. How do you know if your message reflects your brand?

Review the following Prezi - 

http://prezi.com/rvtu8sd0d-cy/?utm_campaign=share&utm_medium=copy&rc=ex0share

(update your notes from the previous lesson during class)

Mini Assignment
Read and make notes on the follow article about creating a luxury brand. After making your notes you need to identify brands that you associate with and place the brands into the correct corresponding 8 pillars of luxury brands. 
http://www.brandchannel.com/images/papers/533_8Ps_OF_LUXURY_BRANDING.pdf 

Celebrities who were in the military

http://www.businessinsider.com/celebrities-who-were-in-the-military-2013-11#

Unit 1 Review

Bring in five cans to support food drive and get a 1/2 page study sheet (to use for the test of course)

IDC Sports Marketing <--- link to Unit 1 Prezi

Unit 1 Test Review

Terms

Sports marketing

Mission statement

Marketing Plans

Marketing Mix

SWOT Analysis

Internal Factors

External Factors

Branding

Advertising

Publicity

Public Relations

Media Relations

Return on Investments

Sponsorships

Concepts you should be able to expand your learning:

1. Recognize how a marketing plan is linked to an organization’s mission statement and core values.

2. Assess the present and future market climate for a sport or event by conducting a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

3. Analyze the dimensions of a sport product, such as the game itself or an event.

4. Define product positioning and market niche.

5. Communicate images and messages of a sport product in ethical and socially responsible ways.

6. Define market segmentation and identify viable target audiences.

7. Discuss how sports are distributed to consumers.

8. Define packaging and selling a sport product.

9. Explain what is meant by the “promise” of a marketing plan.

10. Identify two sports marketing needs in the 21st century.

STUDENTS ARE TO CREATE A HALF PAGE STUDY REVIEW FOR THE TEST.

PR in Sports & Entertainment: Saving Players or Organizations?

Public relations is a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and co-operation between an organization and its publics; involves the management of problems or issues; helps management to keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilizes change, serving as an early warning system to help anticipate trends; and uses research and ethical communication techniques as its principal tools.

Public Relations Theory - Grunig and White (1992)
Suggests that effective communication consists of following elements: 
1 - Open and honest communication with the public
2 - Images and messages that are socially responsible
3 - Cooperation with the public and response to their interests
4 - Good faith relationship with the public


Remember - Case Study: Renaming the Washington Bullets

Complete the following for each article

• Identify the issue/problem - be detailed
• Does this affect positively or negatively for the individual and/or organization
• Determine the plan of action in creating a press release for the case
• If negative how does this impact endorsements or possible endorsements?
• If positive how does this impact endorsements or possible endorsements?

http://www.thestar.com/sports/baseball/2012/09/18/blue_jays_yunel_escobar_suspended_three_games_for_homophobic_slur.html

Miley: Art or attention?

http://www.news.com.au/entertainment/music/oh-miley-god-viewers-left-feeling-8216violated8217-after-cyrus8217-xrated-mtv-vma-performance/story-e6frfn09-1226704142661

Assignment:
Find two cases of PR in Sports and Entertainment (one positive and one negative)

• Summarize each case, include all important information (ie 5 W's, impact ect.)
• Create a 250-500 word press release that is reflective of the individual and one for the organization they represent or work for. (see Link below for 8 tips for writing a great press release)

http://www.huffingtonpost.com/zach-cutler/press-release-tips_b_2120630.html

•  Include strategies that you would suggest to repair the negative image or increase the positive image that is being established.  

Branding and Social Awareness in the NFL

Will The  Redskins see a change?  

http://sports.yahoo.com/blogs/nfl-shutdown-corner/check-possible-designs-possibly-renamed-washington-redskins-154242468--nfl.html

Redskins Name Contraversy 

http://search.yahoo.com/r/_ylt=A0oG7ldVg1VSknQAcvtXNyoA;_ylu=X3oDMTEzMnVybnN1BHNlYwNzcgRwb3MDMQRjb2xvA2FjMgR2dGlkA1ZJUDMwNF8x/SIG=12oc58j1p/EXP=1381364693/**http%3a//www.cnn.com/2013/10/07/us/washington-redskins-name/index.html

President Open to Name Change, Are You?

http://www.foxnews.com/politics/2013/10/05/obama-open-to-name-change-for-washington-redskins/

Redskins Owner Addresses Name

http://finance.yahoo.com/news/owner-snyder-addresses-redskins-name-105534982.html

Anyone Defend The Redskins Name?
http://news.yahoo.com/anyone-defend-washington-redskins-name-214620198.html

Beauty Goal - Teenage Mutant Ninja Hertl

Here is beauty that topped his fourth goal of the night

The one and only # 23 Jordan

http://www.businessinsider.com/michael-jordan-beats-oj-mayo-pick-up-game-2013-10

SWOT Analysis Assignment -

OK so any organization can use SWOT analysis and most do. So what is a SWOT analysis? View and make notes on what is a SWOT analysis.
Use the following link to help with your notes - http://www.marketingteacher.com/swot/swot-analysis.html

Here is and example of a SWOT Analysis for Fox Entertainment.
http://www.marketingteacher.com/swot/fox-swot.html

NOW YOUR TURN..........
Your are to conduct a SWOT analysis on any organization in the Sports & Entertainment Industry (Sports Teams, Bell Media, ect)
Review the following link to make sure you use the steps for conducting your SWOT.
http://www.business.qld.gov.au/business/starting/market-customer-research/swot-analysis/conducting-swot-analysis

Top 5 Worst NBA Contract

http://screen.yahoo.com/yahoo-quick-hits/top-5-most-ridiculous-nba-194521581.html

James: King of Jersey sales

http://finance.yahoo.com/news/lebron-tops-nbas-global-jersey-110356564.html

What Jersey is your must have?....... Mine 99 in Blues that would be sweet also maybe Bo in Baby Blues....

Mental Health in Sports. They are people too.

http://sports.yahoo.com/news/nfl--leaking-of-josh-freeman-s-involvement-in-drug-program-damages-players--relations-with-nfl-211030376.html


What do we think? Can mental health issues affect the value of individuals in their workplace?

Comment on the article and leave your opinion

Phil My Wallet Yes Please

http://ca.sports.yahoo.com/news/canadian-press-newsalert-maple-leafs-kessel-agree-8-143824569--nhl.html

What do you thing Sports Marketing do we like this? 

Comment below.

Drake & The Raptors

http://ca.sports.yahoo.com/video/drake-raptors-join-forces-230200839.html

What does this mean? and Yes Rebranding the Raptors..... What would you do?

ESPN ULTIMATE STANDING ASSIGNMENT

Sept 30th 2013

ESPN Ultimate Standing List

http://espn.go.com/sportsnation/teamrankings

Where is does your favourite team place?
The list that was created by ESPN illustrates several different aspects that make a great and profitable sports franchise.

Assignment

• Choose four sports teams from the list. (One from each Professional leagues: MLB, NBA, NHL, NFL)
• Identify each component of the ranking system and what each represents.
• Identify your selected team and their ranking according to ESPN's list and agree or disagree with their placement- need to provide evidence to support your decision.
• Identify the mission statements for each franchise. Does their mission statement reflect the ESPN Rankings? Provide evidence to support your answer.
• Suggest areas of improvement for your selected sports franchise and predict where they maybe in five years from now. Be specific and provide evidence to support your work.  

TEAM		RNK	BNG	FRL	OWN	AFF	STX	PLA	CCH	TTR
1.	Memphis Grizzlies	1	2	8	30	2	7	2	14	54

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